Monday, 04 April 2016 07:11

Taking into Account the Personnel Interference to Retail Chain General Traffic Data and Deducting It

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The Ufatech software processing system allows to take into account the average influence of personnel on general traffic in the network, where the people counters are used. The personnel can greatly affect the reliability of the traffic counting, and it is observed in small boutiques with average traffic of 150-300 people a day. In such stores the personnel can 50-60 times enter the counting area, and such, so called, interferences won’t be connected with potential customers. The personnel won’t bend down, trying not to get into the counting area, and it’s very hard to control, who enters this area and who doesn’t. So, we have included the special counting algorithms into the Statistics software processing system for it to provide the most undistorted data, concerning the customer traffic counting.

It can be demonstrated in the following way. For instance, we have three objects, where the counters are mounted.

Object 1: 2 employees – shows 455 visits a certain day without correction.

Object 2: 3 employees – shows 685 visits a certain day without correction

Object 3: 4 employees: shows 895 visits a certain day without correction.

In all we get 2035 visitors across the whole network, taking the personnel interference into account.
After we had asked all the employees, we got to know, that:

Object 1:

- Employee 1 entered the facility about 14 times a day

- Employee 2 entered the facility about 34 times a day

In general, the average daily correction for Object 1 is 48 visits.

personnel

Object 2  
–  Employee 1 enters the facility 15 times a day
–  Employee 2 enters the facility 21 times a day
–  Employee 3 enters the facility 45 times a day
In general, the average daily correction for Object 2 is 81 visits.

personnel and visitors

Object 3
–  Employee 1 enters the facility 24 times a day
–  Employee 2 enters the facility 26 times a day
–  Employee 3 enters the facility 34 times a day
–  Employee 4 enters the facility 41 times a day
In general, the average daily correction for Object 3 is 125 visits.

personnel and visitors

When entering the average employee interference data at objects, we get the most approximate actual traffic data for all objects. So, the system provides the data on all the days, taking the average personnel interference into account.


Object 1 – 2 employees: 407 visits a day with amount of visitors to be deducted
Object 2 – 3 employees: 604 visits a day with amount of visitors to be deducted
Object 2 – 4 employees: 770 visits a day with amount of visitors to be deducted

total personnel

Total for the whole network: 1781 visitors without personnel interference
The personnel correction is intelligently and by default applied to all the counting days, months and years.

The corrections of the MegaCount analytics system can be universally changed according to the number of employees, starting from any day, - they can either be added or deleted. At the same time the previous periods data is stored and taken into account, when counting is made.

Kirill

Project manager