About a billion people come to shopping malls all over the world daily – from Tokian Solamachi to Diamond Centre in Alaska. This new form of commerce is gaining momentum, and despite the general recession of the economy it is growing extremely rapidly, offering a great amount of new sales areas. The development of retail business and emerging technologies make the shopping malls adjust to the quick changes and adapt to new environment. In general, large shopping malls are the top performers now, both as far as the general sales level (which is quite expected) and the square meter sales level are concerned. Another key point to be mentioned by everyone, who spends more than 2 hours a week in a mall, is comfort, and it is crucial. Indeed, the statistics shows, that most of the respondents say, that comfort, or atmosphere, as it is also called, is critical, when choosing what mall to go to. However, if we take a look at retail business, which has greatly changed over the past years, we can see, that the former elements of comfort, taken into account by shopping mall…

Whatever purchase one wants to make today, he/she will always have to choose between a common store and an Internet one. The modern retail tendencies show, that this choice will only be harder and harder to make, as E-commerce is developing continuously. This is why the retail business owners have to plan their company development strategies thoroughly, starting from the place for a new outlet to be opened, and ending with the marketing campaign arrangement and making a personnel work schedule. There was a time, when in order to get feedback to estimate, how efficient a promotional campaign had been or find out, how popular a store was among customers, one just had to interview the customers, asking “How did you know about us” questions. Many customer habits have changed since then – new communications means have appeared. They enhanced the efficiency of “word of mouth” marketing, besides, the exhibitions and show-rooms have become popular, all this making the feedback from clients hard to get. Nevertheless, understanding the psychology of customer behavior and factors, influencing the customer choice, can make the use of company’s available resources more efficient.…

In retail business the interest to customer behavior psychology investigations is growing day by day, and attention is being increasingly focused on customer flow analysis. Most retailers consider the store customer traffic to be the second most important criterion after the cash desk data, showing the company efficiency and allowing to obtain such metrics as conversion rate and average basket size. In retail business, conversion is deemed to be the proportion of sales number to general customer traffic, usually measured in percents. Today, the tendency to implement customer flow analysis can be seen in many other fields too: exhibitions, sporting venues, museums, libraries, state institutions. Special emphasis should be placed on customer counting in transport business services – modern airports and railroad stations strike for implementation of the state-of-the-art developments in passenger transportation analysis to provide a better service. CUSTOMER COUNTING METHODS So as to analyze the customer traffic and estimate the conversion rate the visitor counting systems are used. Currently, the market offers a great variety of devices - from horizontal infrared sensors to video counters with computer-aided analytics. Every counter type has its own advantages and…

Today the customer traffic counters allow to get the extended information on store traffic, but not all the retailers know how to use it to maximum effect. Most often it is connected with the fact, that company’s management team wants to install a customer traffic counting system, but doesn’t set the goals to be reached after the system is installed. So, the new equipment is set up and is supposed to count visitors, but, in fact, one doesn’t benefit greatly from it. ROI (Return on Investment) is one of the most significant indicators in the retail business. It is a financial coefficient, reflecting the business return level, resulting from the investments into this business. ROI is the amount of return (loss) on an investment relative to the investment cost and is measured as a percentage. ROI is a very important performance measure, demonstrating efficiency of the investments, whether it is a new advertising campaign or personnel training at special courses. An ability to measure ROI, using a customer counting system, guarantees successful and well targeted investments for modern retailers. Integration of traffic data with other business metrics (cash…

Last year was filled with events and news, that influenced the buying activity one way or another. The Ufatech company hopes, that despite some market fluctuations and twists, most retail market players managed to reach success last year and make the consumers trust more and buy in the stores more often. There is always a room for perfection in our lives, and the start of the year is the perfect time to launch efficiency enhancement long term projects. For those companies, that are constantly forging ahead, Ufatech has prepared 5 core messages for year 2016. Don’t Let Data Rest on Laurels The advantage of the modern retail business is that each buyer leaves his or her mark. Sad to say, but most companies don’t give due consideration to this fact. Therefore, the considerable part of the data on clients is either lost or not taken into account. The New Year’s goal for successful sellers is to learn to collect, structure and analyze the data on behavior of each visitor. It means, that the one, who is able to apply the collected statistic data to better understand the strengths…

Proud to Offer In 2015 Ufatech celebrated its anniversary – its 8000th customer counter was built. This event had been preceded by 8 years of painstaking work, developments and constant growth. At the very beginning of our way we explicitly defined our main goals – production of high quality equipment and continuous improvement of already existing technologies. We are really proud to say, that we have never turned off this road. We launched our production in Europe and engaged many European engineers, programming specialists and assemblers into cooperation with us. The Ufatech developments are built upon the ideas of international specialists, and we are glad to say, that our technologies leave many global technologies behind. First of all, we have the needs of our clients in mind, when we create our systems. For this reason we try to make them as easy-to-use as possible, thinking of their operability and availability. We appreciate the confidence clients have in us, and do the utmost to meet the most ambitious expectations of our customers. We are proud of the fact, that large malls, federal retail networks and small stores and shopping…